Tanner Foust Represents Dapperman Driver and Television Personality Shows Personal Style on and Off Track

NEWPORT BEACH, Calif. (April 4, 2016) – Rockstar Energy Drink driver Tanner Foust will be representing Dapperman men’s grooming products on and off track in the coming season.

“Bouncing between wearing a helmet behind the wheel of the race car and then being in front of the camera means I use a lot of pomade and I genuinely count on it,” said Foust. “I hear the beard and moustache oil is amazing, too, but anybody who’s ever seen me with facial hair knows I’m never going to be able to test it.”

The champion driver and television personality joins the family owned company as one of its first brand ambassadors. Dapperman was founded in 2007 with the launch of a classic pomade inspired by a secret formula from the 1930s that is made from only six ingredients.

Under the terms of the new partnership, Foust will now proudly display Dapperman on his competition helmet with his other key partners. He is a longtime user of the products.

“This is a company led by a father and son team I’ve known for a long time and I’m proud to represent a family brand that so genuinely embodies its founders’ values of craftsmanship and class,” said Foust. “Co-founders Steve Cochrum and his son Jordan are true gentlemen and I’m excited to join the Dapperman family.”

Based in Southern California, Dapperman creates a line of men’s groom products. Dapperman specializes in men’s grooming products that feature naturally derived ingredients, not chemicals. The line includes pomade, Righteous Hold Matte Clay, Egyptian Black beard oil, beard and moustache balm, and organic soap.

“At Dapperman we embrace the positive role models; we respect the men who lead,” said co-founder Jordan Cochrum. “Tanner’s commitment to excellence, his humility and his skills behind the wheel of anything he drives are qualities we can all admire.”

Foust is expected to run a packed competition schedule in 2016 including drifting and rallycross, as well as return to his role in front of the camera as one of the hosts of Top Gear on HISTORY. Details on his full competition schedule will be made available in the coming weeks.


Tanner Foust is a versatile and multi-talented driver known for his supreme car control and a proven track record of podium placements, national championships and world records. He is a three-time U.S. rallycross champion (2012, 2011, 2010) who has also won four X Games gold medals (2013, 2010, 2007), and two Formula Drift championships (2008, 2007).

He has held multiple world records including for the astonishing Hot Wheels Double Loop Dare, which saw Foust drive a car through a 66-foot loop-the-loop. He scored the indoor speed record for TV’s Top Gear USA, and set a distance jump record with Hot Wheels when he made a 332′ ramp-to-ramp leap in a truck at the Indy 500.

His varied race experience also includes multiple years of open wheel competition, the Pikes Peak Hill Climb, rally racing, various types of sports car racing and the SCORE Baja. He has represented the USA in the annual Race of Champions three times, teaming with NASCAR star Carl Edwards in 2008, Travis Pastrana in 2009, and Mick Doohan in 2010.

When he isn’t racing, the professional driver also performs in films and on television. He is an on-air host for the U.S. version of the seminal BBC auto show Top Gear, produced by BBC Worldwide Productions and airing on the HISTORY channel.

Foust also handles stunt driving in numerous popular films, TV shows and commercials. He is featured as a stunt driver in Need 4 Speed, as well as other major releases including the Bourne Legacy, Bourne Ultimatum, Fast and Furious: Tokyo Drift, Dukes of Hazzard, Red Dawn and Iron Man 2. More at www.tannerfoust.com

Rockstar Energy Drink is designed for those who lead active lifestyles – from athletes to rockstars. Available in over 25 flavors at convenience and grocery outlets in more than 30 countries, Rockstar supports the rockstar lifestyle across the globe through action sports, motor sports, and live music. More at www.RockstarEnergy.com


Dapperman was established in 2007 with its first products adapted from an original and natural 1930s formula. The family owned and operated company was formed with the vision to fulfill a man’s grooming needs while bridging past and present, offering natural and fresh products to bring out the inner gentleman in men from all walks of life. In just a few years, Dapperman has become internationally recognized as the “man’s brand.” To further enforce its powerful message and expand on its previous success, Dapperman has revitalized the brand with a new line of products, state-of-the-art website, and inspiring logo depicting the sun. More at www.dappermanbrand.com

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